The Marketing Inspection, for custom home builders
You paid an agency three grand a month and couldn't tell what it bought. For $47, we'll tell you what not to buy.
One 45-minute inspection of your marketing, with five areas checked in the same order every time. Written report. Do-not-fix-yet list.
The Useless Report Refund: read the report and listen to the call. If you got nothing useful, tell us inside 7 days and get your $47 back. You keep everything. Market Rocket only takes 5 Inspections a week.
EXAMPLE REPORT · DO-NOT-FIX-YET LIST
Illustration only. Your list comes from your Inspection.
Constraint found: callback speed. Web inquiries waited about two days for a call back.
- Full website rebuild: about $8,000. Your portfolio already works. The leak is after the contact form.
- Raising ad spend: about $1,500 a month. More traffic would land on the same slow callback.
On hold for now: about $8,000, plus $1,500 a month.
One 45-minute inspection of your marketing, with five areas checked in the same order every time. You get a written report that names the one thing costing you work, plus a do-not-fix-yet list with a dollar figure next to everything you can leave alone.
A quiet few months, and the guy down the road keeps breaking ground.
You build good houses. And for years, those houses did the selling: someone walked through one, told a friend, and the friend called you. That chain kept the schedule full without you ever thinking about marketing.
Then the chain went slack. Fewer calls. A couple of bids went to someone else, and now there's a gap in next spring's schedule you'd rather not look at.
Meanwhile the guy down the road keeps breaking ground. He isn't building better houses than you. You've walked through his work, so you know that. But his name keeps coming up in conversations where yours used to.
So on the drive home you run the thought you've run a dozen times:
"We've always been busy enough. It'll pick back up."
And right behind that thought sits the one you keep to yourself:
"I tried marketing once. I'm not paying for that again."
That second thought usually has a story behind it. Maybe yours started with a website rebuild that looked sharp and didn't change how often the phone rang. After the rebuild came the monthly report, pages of clicks and impressions, while three grand left your account every month and you couldn't tell what it bought.
Every answer you were sold came with a monthly invoice attached.
Now think back to what that agency said was wrong in the first place. A new website, probably. Then more ad spend. Either one might have been the right call, except nobody checked before selling it to you. The answer showed up before the inspection did, because the answer was always going to be something they could bill you for every month.
And that billing drives everything. An agency on a retainer earns more when you buy more, so its diagnosis lands on "buy more" almost every time. Most of the people giving that advice mean well. Their math still points one direction.
We call it RETAINER MATH.
It's the reason nobody has ever handed you a written list of things to stop spending money on.
The Marketing Inspection runs the other way. You pay once. Aaron has no monthly check riding on what he finds, so when the right answer is "leave your website alone," the report says exactly that and puts a dollar figure beside it.
Here's what NOT to fix yet. A monthly agency has no reason to write this page.
Every Inspection Report ends with a list. Each line names something you were probably about to spend money on, gives the rough cost, and says why it can wait until the real constraint is handled.
EXAMPLE REPORT · DO-NOT-FIX-YET LIST
Illustration only. Your list comes from your Inspection.
Constraint found: callback speed. Web inquiries waited about two days for a call back.
- Full website rebuild: about $8,000. Your portfolio pages show your work well. The leak is what happens after someone fills in the contact form.
- Raising ad spend: about $1,500 a month. More traffic would land on the same slow callback. Fix the callback first.
- New logo and brand package: about $3,500. Homeowners in your price range choose on the houses, and yours already look good.
- Paid lead-sharing service: about $600 a month. Those homeowners get the same call from other companies that afternoon. Park it until your callback is fast.
On hold for now: about $11,500, plus $2,100 a month.
That's the page to read twice. And to write it honestly, the Inspection has to look at everything, in a fixed order, before anyone decides anything.
Five areas. Same order. Every custom home builder.
Before the call. Aaron, Co- Founder of Market Rocket, researches up to 3 local competitors you name: what they're advertising and where they show up. Then he looks at what a homeowner sees when searching for a custom home builder in your area. He also goes through your website and follows the path a lead takes once they find you.
On the call, 45 minutes, live:
- Lead generation. Where your inquiries come from today, and how much of that depends on someone remembering your name.
- How fast you call people back. The hours between a homeowner reaching out and hearing your voice.
- Website and portfolio. Whether a stranger on your site can tell, in about a minute, what kind of house you build and how to reach you.
- Pipeline visibility. Whether you can see on any given Monday who's deciding, and when you last talked to them.
- Referral partner outreach. Whether the architects and designers who already know your work hear from you on purpose or by accident.
Same five, same order, every time. That order keeps the finding honest, because nobody gets to skip ahead to the part they'd rather sell you. At the end, one area gets ranked as your constraint, and the report shows the evidence behind it.
Everything you walk away with is yours, whatever you decide next.
The Written Inspection Report
Your single ranked constraint, with the evidence. You'll know where the next dollar goes and why.
The 90-day priority plan
What to work on, in the order it should get done, so the next quarter has a plan you can hand to whoever helps you.
The do-not-fix-yet list
A dollar figure next to each item, so the next time someone pitches you a website rebuild, you have a reason to say no.
The session recording
All 45 minutes. Replay it, or play it for your partner or office manager.
The Competitor Gift
If something is working for one of your rivals, we write up what it is and how to do it yourself.
The Inspection Checklist Card (PDF)
Sent the moment you book. It lays out every step of the Inspection before you talk to anyone, so you know exactly what you're walking into.
Done properly, this is about $2,000 of research and writing. You pay $47.
What happens after the call: the report is the product. If you want help after, tell us. If not, nothing happens. You keep everything either way.
Why $47. Here's the math, out loud.
You're right to look for the catch. Agencies that market to custom home builders don't usually charge $47 for anything.
We'd rather do forty of these than four. Some turn into bigger conversations later. You're paying for the research and the report, and the report is yours whether we ever talk again or not.
The cheapest custom home builder retainer we could confirm is $1,000 a month. This is $47, one time.
Aaron runs every Inspection. He doesn't pretend to have framed houses. His background is marketing, and he's spent his time on the side of the business that framing doesn't teach: how homeowners find a custom home builder, and what makes them pick up the phone.
Who should keep their $47.
If you're booked two years out and happy with it, this isn't for you. We can't help you and won't pretend we can.
If you want someone to promise a number of new clients by spring, look elsewhere too. The Inspection tells you what's in the way. What you do about it is up to you.
And if your market is small and the guy down the road is barely doing anything, the report says so. That's useful too. It means the ground's open.
Read the report. Listen to the call. Then decide if you got $47 out of it.
The Useless Report Refund
Read the report. Listen to the call. If you got nothing useful out of it, tell us inside 7 days and we send your $47 back. You keep the report, the recording, the do-not-fix list and the Competitor Gift. There's no version of this where you're out money and holding nothing.
Market Rocket only takes 5 Inspections a week. Each one involves real research on your competitors, so that number doesn't stretch. When this week fills, you book the next open week.
$47 one time. Checklist Card PDF sent the moment you book.
The questions you'd ask if Aaron were standing in your driveway.
P.S. If you only read one page of the report, read the do-not-fix-yet list. It's the page nobody on a monthly retainer has a reason to write. $47, and your money back inside 7 days if it's useless.